With high school graduates eagerly awaiting their ATAR scores the University of Technology Sydney wanted to spread their message loud and clear – “don’t let a number define your dreams”. The goal of the video was to communicate that there is another way into UTS and to encourage students with low scores to still enrol. Via a multitude of platforms, including Val Morgan cinema advertising, radio and digital, these commercials rolled out across NSW and within days UTS received an influx of enquiries labelling the campaign a major success for 2015.
This is our 90 second extended version.
Actors Casting Call
When it comes to choosing between film production companies available in Sydney to tell your story, choose a team who will take the outside the box approach.