LG OLED televisions boast a sharper, clearer image quality, with richer colours and deeper blacks. It truly must be seen to be believed, so how do you showcase how good these TV’s are to people who are watching on not-so-good TV’s?Alexander Thomas Media Co partnered with Tonic The Agency and LG Electronics Australia to create the solution to that problem. Using client testimonies from actual LGOLED television owners, these commercials speak to consumers on a personal level, explaining the differences in the OLED televisions compared to regular televisions.
The ad series was featured on Mumbrella, an Australian media & marketing editorial site. See their article here.